Search Engine Optimization plays a key role in driving traffic to the website. The more traffic leads to more customers and resultantly more sales or services. Either you are running an offline business or a digital one, in both cases you will wish to increase the website users to grow the business. Here are 12 the best SEO practices that can prove marvelous for your website, if followed:

Publish date: 2025-1-22

Search Engine Optimization plays a key role in driving traffic to the website. The more traffic leads to more customers and resultantly more sales or services. Either you are running an offline business or a digital one, in both cases you will wish to increase the website users to grow the business. Here are 12 the best SEO practices that can prove marvelous for your website, if followed:

1. Speed up the page loading of your website

Google prefers web pages with high loading speed. Research on page loading found that 40 % of visitors quit those websites where the pages take more than 3 seconds to load the information. While focusing on every bit of the SEO, check out the loading speed of the web page also.

You might miss a great number of organic traffic due to the slow page loading. Solve this issue by Google Search Console. On signing up, this tool will indicate to you on what speed your web pages are loading? As well as what factors affect the slow speed of the pages?

You can discuss these tips with your web developer to rank better in the race of SEO:

• Web-optimization theme: An authentic web theme with code enables the fast loading of the pages.
• Compress images: The larger size images also slow down the loading speed of the web content. Compress the images on your website to get better results.

2. Encrypt your website by HTTP

The World Wide Web uses the HTTP. HyperText Transfer Protocol (HTTP) ensures that information is secure between the web server and the visitor of the website. Check out your website, if there appears a lock sign at the start of the URL, your web content is encrypted.

Google considers the HTTP as a ranking factor. No one likes to visit the sites where there are more chances to breach the security of the information you intend to search.

3. Backlinking

Researches on the web traffic reveal that a strong correlation observed in the organic traffic and backlinks. If a website has several authentic backlinks, it can drive traffic towards the website by the search engines.

Backlinks are the basis of the Google algorithm. When talking about the ranking factor, backlinks are of great worth. Backlinks in web content show that the content is of high quality. Google ranks those pages higher that have more backlinks of some authentic websites.

4. Focus on keyword-based search & Volume

As a digital marketer of the web content, you cannot deny the worth of the keywords. Some keywords have high search volume while others have low. Although search volume indications are not always true. There are hundreds of cases on the internet where the search engine reveals a low search volume of the keywords but the website gains great traffic on that or vice versa.

Include keywords that people usually search like “how to lose weight”, “weight loss tips.” Google trends provide information about the search volume and trending keywords search in different areas of the world.

5. Use keywords in an appropriate manner

Proper use of the keywords is necessary to get expected results. Use of key words three times is mandatory for better optimization:

Title: Google guides to use keywords in the title first. A title phrase or tag should describe what the web content contains.

Heading: Every blog or article should divide into different headings to enhance the quality of the content. The first heading (H1) should contain keywords or search words.

Web URL: Web link should contain the keywords also as if the article is based on weight loss tips, the web link should contain primary keywords.

6. Image optimization

Search engines consider the best-optimized images. Images with different tags, titles and appealing descriptions enable Google to understand the images on your website. Different sizes and dimensions of the images also matter while loading on a Search Engine.

7. Alternate to the broken URLs

What is the solution to the broken link on your website? How much time broken links need to redirect the traffic on your site? It is also among the important SEO strategies to give alternate links to redirect the traffic in case of broken links.

8. Shorten and descriptive URLs

Google likes to rank shorten and descriptive URLs’. Too long URL or URL with unnecessary information will create a problem for the web visitors as well as Search Engine optimization.

9. Qualitative Meta descriptions & title tags

Meta descriptions should be as strong and appealing as possible. Meta descriptions are the statements displayed under the topic in the search engines.

Citation on Question/answer websites 

 Show your presence on the Question/ answer websites and blogs. Attract users of those websites towards your digital world. Answer their queries to get them clear about your business.

When you guide people and offer them solutions to their problems for free, they consider your sincerity. You can offer your guidance services on any such website like Quora. If you are an active member of any Question/Answer blog or forum, users of the website will give worth to your recommendations. Thus, you can convince people to visit your website easily.

11. Social Media approach

Share your content on social media to get traffic. The more and more people click on your links will increase the more visitors on your website.

12. Market your web content

Content Marketing has become a popular and worked-on tool in the digital world. Choose your marketing grounds and get started to increase the google ranking. Content marketing via video forums, blogging, and various other sources benefit the entrepreneurs to improve SEO.

Many other SEO techniques need attention to improve the ranking factor. Whatever marketing tool or SEO friendly technique you use, updating the web content is the most important and practical thing to do. Your all perfect strategies get fail when visitors face outdated content. Consequently, it desperate the visitors and turns the traffic to some better websites.