Search engine optimization (SEO) is that the method of generating additional primary  traffic from sites like Google, Bing and Yahoo. When you look for some thing on Google, for instance, you’re taken to the search engine results page (SERP). There, you’ll notice ten organic results, alongside the paid ads (orange) and sponsored Google shopping (purple) results. E-commerce SEO is all about insure your product pages appear among those ten organic search results. Of course, there are more pages to explore

Publish date: 2025-1-22

 

E-commerce SEO and Why Does it Matters?

Search engine optimization (SEO) is that the method of generating additional primary  traffic from sites like Google, Bing and Yahoo. When you look for some thing on Google, for instance, you’re taken to the search engine results page (SERP). There, you’ll notice ten organic results, alongside the paid ads (orange) and sponsored Google shopping (purple) results.

E-commerce SEO is all about insure your product pages appear among those ten organic search results. Of course, there are more pages to explore. However the higher the page number you rank on, the lower the traffic you will generate. Your rank on the first page matters a lot. An equivalent study found that the highest result grabs thirty 32.5% of traffic on the average. The second result grabs only 17.6%. By result six? You’re staring at less than 5% of traffic on the average. Now lets get started with it:

Keyword Research:

It shouldn’t be stunning that the primary step is identifying those high-value search terms

that your potential customers could be using. You’ll be able to do this through keyword research, which may be conducted by variety of various ways. First, note that e-commerce keyword research is totally different than most of the keyword research you have read about online.

But how will you do keyword research for an e-commerce site? Its quite simple and easy:

List all the pages on your site.

Find and map applicable keywords to every page.

And you should do keyword research page by page accordingly. But with e-commerce sites, there are two main styles of pages to optimize: category and product  pages. Each of these needs a little bit  different approach.

1.1 Get an Inventory of the Pages On Your Site:

Use the scraper plugin (Chrome) to scrape this list of URLs. Here’s the XPath to use //a[contains(text(),””)]/@href. You can then steal their website structure, categories, and product as a place to begin.

1.2 Prioritize Your Pages:

At the beginning of this section, I discussed that you simply have to perform keyword research on a page-by-page level. Now your are thinking that you have a loads of pages how should I assign keyword to every page individually. Here is the answer of your thinking that you must have to optimize the most important page first.

If you have got E-commerce tracking setup in Google Analytics, you will get a rough sense of the most necessary pages by going to the following path:

behavior then site Content , landing Pages and last sort by revenue.

1.3 Find And Map Keyword to Each Page:

Now that you simply have a list of prioritized pages, you’ll begin finding and mapping keywords to each of them.

Head keyword (i.e., the first keyword you wish to optimize the page for).

Some long-tail variations (i.e., different keywords that will drive targeted traffic to the page).

 Site Structure For E-commerce:

How the pages on your website are organized and structured disturb your search engine rankings. It really affects your user expertise (UX). Basically, you wish to make it straightforward for actual visitors and search engines to find stuff in your store.

As you add and take away products and categories, website structure gets sophisticated quickly. If you will get this right from the start, you’ll save yourself a lot of your time down the road. So:

Make sure your website structure is easy, but simple to scale as your store grows.

Every page of your website is as few clicks from your homepage as possible.

Simplicity is underrated. You don’t wish to possess visitors relying on the back button to urge around your website, running in a circle attempting to search out what they’re trying to find. You also don’t wish to have to reorganize and arrange your website structure on every occasion you add a new product category, for example.

Many of your link authority is on your homepage is it right? So it is smart that the additional clicks away from your homepage a product page gets the less authority it has.

 On-Page SEO For E-Commerce Site:

Now that you’ve done your keyword research and your website structure is prepared to rock, let’s point out how you will be able to optimize your two highest value pages:

Product category pages.

Product pages.

Not amazingly, it starts with the basics.

The Basics:

If you’re already using Shopify, you likely get to know  that there are some  built in  SEO options you will take advantage of. Some are auto-magic.

Your website’s sitemap.xml and robots.txt files are developed.

Themes generate title tags that embrace your store name.

Themes are needed to possess social media linking and sharing choices.

But some options need your optimization skills:

You can edit the title tags and meta descriptions to incorporate your keywords.

You can edit the elevation text for pictures to incorporate your keywords.

You can ensure your file names include your keywords.

You can select the URLs for blog posts, web-pages, product and collections.

 Link Building For E-Commerce Sites:

Building links to your homepage, product and category pages is notoriously difficult. However, this isn’t essentially a bad factor. If it’s troublesome for you, it’s also difficult for your competitors. This lowers the quantity of links needed to rank #1. But you actually need some links.

 Content Marketing for E-Commerce Site:

It’s much easier to market and build links to informational content, like blogs posts, infographics, tools, etc. But these types of pages rarely drive direct sales and conversions for E-commerce sites.

Having said that, you’ll use content marketing to boost up the pages that basically matter (product and class pages) on your E-commerce web site.